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Japanese Luxury Brand Launching




Introducing Collection of Genji,

New Brand for Deeper Understanding

of Japanese Culture



Sawako Takeuchi
Agency for Cultural Affairs, Japanese Government


May 15th, May 16th or May 18th
From 6:30 pm to 9:30 pm




To gain a deeper understanding of Japanese culture abroad, the Agency for Cultural Affairs, a special body of the Japanese Ministry of Education, Culture, Sports, Science and Technology, has decided to launch a new project to create the “Japan  Brand: Collection of Genji", produced by Sawako Takeuchi, former President of La Maison de la Culture du Japon in Paris and currently serving as advisor to the Cultural Agency of the Japanese Government.

The project attempts to make Japanese culture more visual and accessible from outside of Japan, through providing good series of arts and crafts in line with certain themes and concepts extracted from Japanese history.

Sawako Takeuchi will introduce her new concept and present a selection of products by hosting three evening receptions on May 15th, 16th & 18th.

Director of the Japan Store, Mr. Suzuki will also join the receptions and products will be presented at the Japan Store of MCJP from May 2nd .

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Earlier Event: May 11
Contemporary Photography