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Key Factors of success for Brands in Africa

VIVIANE ADJADO, KONNECT AFRICA

FROM 7:30 pm - Onwards

REGISTRATION ARE MANDATORY

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Passionate about the change of Africa’s narrative and brand equity management, Viviane joined an ambitious project fostering Sub-Saharan African development: Konnect Africa (Eutelsat subsidiary). Responsible for implementing Konnect Africa’s marketing and communication strategy across the African continent with a B2C and B2B2C approach, while assisting local partners on their brand challenges, Viviane and her team are working closely with local communication agencies to ensure consistency of the project. Furthermore, she is in charge of managing specific key events for the company, such as the largest event that focuses on African Telecoms, Media & Technology: AfricaCom (this year’s edition will be from the 7th to 9th of November in Cape Town, South Africa).

Prior to joining Konnect Africa, Viviane has developed a deep experience in the telecommunications area during her time within the Lebara Group, where she focused on raising awareness of the company towards the African market. Last but not least, Viviane is also passionate about entrepreneurship – as marketing and events officer, then vice-president of London South Bank Entrepreneurs, from 2010 to

2012, she developed and delivered entrepreneurial events to empower students to start their projects, and helped them create a comprehensive marketing plan.

 

 

 

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